Content Marketing is an excessively used term in marketing circles today. Every marketer – specially those in the digital medium – are talking about use of Content Marketing. There is indeed a big hype of this term in the industry. And a huge amount of information on this topic is available in public domain and more and more is getting added to it everyday.
Under these circumstance, unless, you have the flair to understand what “Content Marketing” really means and pick the right information from this lot of information – you may end up with a lot of confusion over the topic.
Content marketing is the process of creating valuable, relevant content to attract, acquire and engage an audience with a brand
Availability of such large scale information on your fingertips makes the exercise of understanding the topic less simple and more intimidating to a person who wants to learn the subject. This is a situation which can baffle and hinder a marketer from defining “content marketing” in a simple manner. Therefore, many marketers fail to understand content marketing properly. As a result, many of them fail to fit content marketing optimally into their content strategy and use it to its true potential.
What is content marketing?
A concise definition says that – “Content marketing is the process of creating valuable, relevant content to attract, acquire and engage an audience with a brand.”
In fact, content marketing can be defined in several ways – and the best definition that a marketer should adopt – is the one that really fits in the goals, targets, policies and processes of marketing of his brand.
Every brand in business of selling needs content marketing to excel. Content marketing is one critical aspect of a marketing process which gets the brand visible amongst its audience. Understanding content marketing in this context will help a brand in executing its marketing processes more effectively.