• Importance of “Persona Research”

    “Persona Research” of the customers of a brand is an important task in marketing that many brands take lightly. This research is crucial to understand the target audience of a brand. Creating the ideal customer profile of a brand is an important factor of every marketing plan. This is all the more important in today’s highly competitive world of marketing with cut throat competition running so high between brands. It is therefore essential for a brand to do a thorough research of […]

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  • Importance of a Content Plan

    The importance of content marketing is on the rise and businesses are investing a sizable amount of their marketing budgets in it. New businesses are also starting their content marketing right from the word “GO”, which was not the case before. It has become inevitable for marketers to have a content plan set in place to achieve success in their marketing efforts. Content marketing has now become one of the pillars of a marketing plan. Forming a good […]

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  • Importance of Goals in Content Marketing

    Similar to any other marketing project, defining goals in content marketing is extremely important for its success. This is essential for the simple reason that – otherwise you will only be running around in circles without any tangible result. Let me explain to you the problem of not having your objectives set out in content marketing. If you have not set out any goals, you will be working under few perceptions like – First – the content you are publishing […]

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  • Six Basic Qualifications of Good Content

    Creating and publishing valuable, relevant and educational content not only makes a brand popular but makes it a sought after channel for useful information. This stature is acquired through content marketing. Effective content marketing therefore makes sure that a brand comes in handy at times of need for its customers. There need not be any second guess on where these customers would go for buying their products. So, a brand has to make itself a trusted resource which shares valuable […]

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  • Connecting with Customers

    Today, marketers do content marketing through multiple channels. Prospective customers access marketing content across these channels. Availability of numerous channels for communication is great for content marketing. This has its downside also – which is that – more and more content is dished out to customers through these channels and bombarding a deluge of messages thus making it difficult for marketers to connect with them easily. Good quality content marketing helps a brand to strengthen a brand’s connection with customers over time.  Beside […]

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  • Importance of Content Marketing

    Success of brands in marketing is measured by its widening reach to maximum consumers and here is where the importance of content marketing becomes a factor. One metric that determines the marketing success of a brand is its range and visibility amongst an audience – or in short, the “views” it can generate for the content that it publishes. These “views” are the clicks made by visitors who access these content. Therefore, views are considered an important factor of content marketing. […]

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  • Understanding Content Marketing

    Content Marketing is an excessively used term in marketing circles today.  Every marketer – specially those in the digital medium – are talking about use of Content Marketing. There is indeed a big hype of this term in the industry. And a huge amount of information on this topic is available in public domain and more and more is getting added to it everyday. Under these circumstance, unless, you have the flair to understand what “Content Marketing” really means […]

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  • Types of Content

    Content used by a brand to communicate to an audience plays a big role in effectively transferring the message it wants to convey. Out of the many factors that influence success of a content strategy – the type of content used for messaging is an important one. Marketers use different types of content to boost their connectivity with their audience in marketing. Let us look at some types of content used in content marketing today – 1. Blog Post Blog post […]

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  • Factors Effecting a Good Content Strategy

    Content marketing is one branch of marketing that helps a business to attain reliable website traffic and new leads. This is achieved through different content types like blog posts, eBooks, infographics, videos etc. These content help brands to connect with its target audience and obtain organic traffic from its niche market. Not only that, most of these are evergreen content which are effective for longer periods of time.  Thus it’s usability is spread over a period of […]

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  • What is Content Marketing?

    Changes in Marketing World Good old days – when a marketer could directly approach a customer to convince him to buy his products are over.  In today’s marketing world – customers have become knowledgeable and smart through research and analysis to find products which are good for them. Then it becomes the customers’ prerogative to contact the brand of his choice. This characteristic change in buying behavior of customers has made direct selling of products almost impossible […]

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  • Attributes of Content Marketing

    Marketers are aware that getting visitors perform desired actions is crucial to the success of any marketing initiative. Content published by brands should be crafted with this intent in mind. If this aspect is not followed while creating content, then you’re not doing your marketing efficiently. Creating and publishing valuable content to your targeted audience will make your brand popular and sought after. Monitoring this aspect can be done by asking the following questions while creating: 1. What is […]

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  • Content Marketing is Not Simple

    Many brands that are in the market today believe that content marketing is a process that is really simple. This perception has harmed these brands more than those which do not actively pursue content marketing. The root cause of this perception is that the claim that they do not have to invest money or resources for content marketing. They claim that their content marketing is doing good without money or too much resources  spent on them. These brands believe that just […]

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