• Marketing Mistakes You Should Avoid

    “IF YOU DON’T KNOW WHERE YOU MAKE YOUR MISTAKES, THAT’S YOUR WORST MISTAKE: NOT KNOWING WHERE YOUR MISTAKES ARE AT.” MEEK MILL Marketing is the lifeline of any business. So mistakes that happen in a marketing process are important as they would affect every other part of the business. If you have been in the marketing business for some time, then its more than likely that you have already made a few errors in the process. You […]

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  • Benefits of Keeping a Journal

    If I tell you that keeping a journal would improve the quality of your life – would you do it? I feel – most of you will brush aside the suggestion as you do for many other things in life. Whether you do it or not – I am jotting down the positive impacts of journaling in this post. This is for the benefit of those who may consider taking my suggestion seriously. Journaling is writing down […]

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  • Customer Engagement

    Customers are the lifeline of a business. A business can flourish only if it’s customers are happy with its product and have a good relation with them. Often customers may like the product of a brand but may not carry the same liking for the business. This is where the advantage of having an engaging relation with customers comes into play. Many companies are not enough serious on this matter. They presume their relation with a customer […]

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  • Why it is important to have a reading habit?

    The habit of reading is a virtue worth having if you wish to expand your knowledge beyond your academic qualifications. I believe knowledge is more valuable than any kind of material wealth you possess. More so, because you need knowledge and mastery to earn this material wealth and keep it safe. Knowledge is, therefore, worthier than material wealth. If you look at the life of all great men who have traversed this world – you will find […]

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  • Why Content Creation is Important in Marketing?

    Content writing is now an established industry in the marketing arena. Digital boom in communication industry is creating scores of channels for marketers to interact with customers. These developments have contributed to an enormous need for content for messaging and thus making it an industry. Voluminous increase in demand for content has fueled the need for more and more content creators. Creating content has, therefore, become an in-demand profession now. Content writing is a job which every […]

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  • Why do I want to Write on Spirituality?

    I have decided to start a separate section called “Seeking Self” in this blog. This is not to bombard this blog with a lot of spiritual stuff. Instead, I intend to put posts on various aspects of becoming a better human being. Of course, this will have posts related to spirituality also. I believe that to achieve success in any field – first you need to be a good disciplined human being. It is being eons since […]

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  • Understanding Customer Needs and Wants

    The success of a business depends on having increasing numbers of satisfied customers and understanding customers needs and wants is, therefore, necessary. This is a view propagated by marketing gurus long time back, albeit, in different words. Peter Drucker an Austrian-born American management consultant contended that “purpose of a business is to create a satisfied customer.” Philip Kotler an American marketing author argued that “marketing is offering the right product at the right price; available to a customer […]

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  • 7 Characteristics of a Successful Brand

    Competition in most industries has now forced businesses to create their own identities and values to entice customers. The competition is so high that having a quality product or service is not enough to succeed in business. Strategic branding – i.e. marketing the uniqueness of a business – focusing on customer loving characteristics are now an equally important part of a brand’s success. We shall now look at 7 important characteristics of a successful brand: 1. Having […]

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  • Why do people love brands?

    Why do some people go gaga over some brands? What makes them vociferously support their favorite brands even when you point out the negative attributes of such brands to them? How can a brand form such fiercely loyal customers? These are important questions many brands would like to get answers on. Let us try and understand some factors which make brands at such a high pedestal. Characteristics of a Brand The key to any relationship between a […]

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  • Making of a Brand Image

    A brand is not just a logo or a symbol attached to a product. A brand is considered a consumer’s feeling about a company or what it sells. Brands leave a mark on the minds and hearts of consumers. They create a specific sense of meaning and feeling with consumers and they get attached to them. The image of a brand plays a significant role in building a brand. In fact, this image represents the reputation and […]

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  • 5 Ways to Boost Customer Loyalty

    Creating an emotional attachment with customers is not an option that can be left out for any brand. The success of a business principally depends on its ability to attain more customers. This has always been the essence of the concept of marketing. But, there is a slight shift in this idiom now – the success of a business is now considered to principally dependent on its ability to retain its existing customers. In this era of […]

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  • Importance of Positive Brand Image

    Every industry is facing a wide range of challenges today. Digital era of marketing tied with acute competition across all industries has put many of those challenges both time-wise and effort-wise for all businesses. Challenges for Brands Companies are finding it hard to succeed over their competitors bolstering solely on price or product. They are now compelled to create a positive outlook – a positive image by providing good customer experiences. A brand has to understand that […]

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