• Facebook’s new feature ‘Facebook Reactions’

    Facebook has finally released its feature ‘Facebook Reactions’ to users worldwide. Facebook Reactions are a set of different emoji’s that pop up when a user hovers over the popular ‘Like’ button of Facebook. By choosing one of the emoji a user can define his emotions about a particular post without confining to a mere ‘Like’ as it was earlier.  Facebook had been testing this feature with limited users since about a year or so. Facebook reaction displays a range of options for a user […]

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  • Facebook to open “Instant Articles” to All Publishers

    Facebook is foisting another interactive experience for its users through its new feature “Instant Articles”. Facebook had earlier released this feature only to a few institutional publishers like Buzzfeed, National Geographic and New York Times. According to Mr. Josh Roberts, Product Manager of Facebook, the announcement of making this feature available to every publisher is expected to be made during Facebook’s “F8 Conference” in San Francisco on April 12, 2016. Facebook is expected to announce the availability of […]

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  • Marketing of Small Businesses

    Entrepreneurship, especially of small businesses have flourished all over the world, vastly owing to the growth of  Internet. This medium has revolutionized the functioning of all industries existing on this planet . Internet provided fodder for innovation and growth in all industrial sectors by being instrumental in sharing knowledge about everything under the sun across the globe. Small businesses have now become an important part of the economy of every country in the world. Their economic might is […]

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  • New Facebook Browser in the Offing

    Facebook has now more than enough users in its database to compete with Google. Now it is in the process of making a new Facebook Browser to keep them engaged with the platform. Facebook is now making a new app-inbuilt browser to give its users the facility to surf the web without leaving the Facebook app. This new Facebook Browser is now being tried out with a few iOS users. The trial browser allow users to access […]

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  • WhatsApp is Free Now

      In the recently held DLD conference in Munich, WhatsApp founder Jan Koum announced WhatsApp will henceforth be free to all its users. The practice of charging every user a yearly fee of 99 cents after completing their free of use first year has been shelved now. WhatsApp has a user base of a billion now. Mr. Koum admitted that this nominal fee was not working well with the platform and hence decided to abandon it. WhatsApp […]

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  • Why Marketers Will Flock for Facebook Video Features in 2016?

      The Q4 earnings declared by Facebook this week  has demonstrated that its obsession with Facebook Video Features has paid off. Facebook Video features have now turned out to be a strong pillar of revenue generation for this popular social media channel. Facebook CEO Mark Zuckerberg had quoted about a year and a half back during a town hall meeting in 2014 that in the next five years, “most of the social network will be video“. The foresight of this […]

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  • Business of Selling

    We are all in the business of selling. Everyone of us are engaged in selling in our daily lives. I don’t mean that you are selling something in the literal sense – like sales people who glide through life with a perfect smile and a sales pitch and who are generally perceived to be smart and sleazy. Now just see what is going on in the world today – For every action to happen, there is an […]

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  • Mobile Apps – New Search Feature from Google

    Google is now in the process of making it easier for users to search and install mobile apps onto their devices. On a pilot basis, it is allowing some android users to download apps directly from Google search pages. In the past, a user had to open Google Play store for every mobile app downloads. Apple app store and iOS follow the same process. Apps are the future and they are going to rule the digital world. […]

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  • Facebook and Snapchat – Intense Competition for Video Content

    Why there is an intense competition for video content between Facebook and Snapchat? Why do the scale of video views count for a platform? A reply to that will provide the answer to the  ongoing tussle between Facebook and Snapchat these days. The issue of count of video views is deeper. Both Facebook and Snapchat are competing to add videos to their platforms from users and publishers. Conveniently, these companies have differing standards for counting the number of […]

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  • Creating Authentic Customer Experience

    Creating authentic customer experience is something a brand can have control on. They can control the authenticity of a good customer experience of their products in many ways. Brands can improve quality of customer service, improve the product they sell or can even have a better system of communication with its customers. Thus, if they want to, they can give a superior customer experience in multiple ways. In fact, these are areas where brands can prove its authenticity to customers. Providing a stellar experience […]

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  • Role of Technology in Location Based Marketing

      Technology is presently pushing up “Location based marketing” to higher levels. Location based marketing is also getting hotter as many start-ups in the data set industry is venturing into it. Today online sales are growing faster as customers are getting more attracted to huge discounts and deals offered by online portals. This is putting a lot of pressure on the brick and mortar stores and they are finding it difficult to compete with online portals. Location […]

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  • End of Organic Search Marketing

    Today brands are not able to succeed in organic search marketing like before. Almost every brand that gets into digital marketing are facing this dilemma. Brands are losing their ability to get themselves in front of audiences through organic searches. Organic search marketing in itself is not giving desired results. Brands are forced to do paid marketing for success. Today, just by doing organic search marketing, results are not ensured at all. Brands need to do paid marketing for tangible results. This does not mean organic search […]

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