Why Marketers Will Flock for Facebook Video Features in 2016?

Why Marketers Will Flock for Facebook Video Features in 2016?

 

The Q4 earnings declared by Facebook this week  has demonstrated that its obsession with Facebook Video Features has paid off. Facebook Video features have now turned out to be a strong pillar of revenue generation for this popular social media channel.

Facebook CEO Mark Zuckerberg had quoted about a year and a half back during a town hall meeting in 2014 that in the next five years, “most of the social network will be video“.

The foresight of this proclamation was evident from Facebook’s decision to focus in developing Facebook video features with persistence. The result of this effort is obvious as Facebook video features have now become one of its major revenue generator.

Facebook CEO Mark Zuckerberg had quoted about a year and a half back during a town hall meeting in 2014 that in the next five years, “most of the social network will be video”.

Deviating from its earlier unit of video views, Facebook has now presented a new metric last week. This new unit is definitely a tug to attract more advertisers to this channel.

Facebook CEO Mark Zuckerberg announced last week that users watch a whopping 100 million hours of video daily on Facebook. He further added that about 500 million people watch these videos on Facebook every day.

These figures illustrate enough eyeballs are there for advertisers to put their money on Facebook video features. These figures are attractive to users who want to upload videos as they are reasonably assured that people will view them.

Facebook CEO Mark Zuckerberg announced last week that users watch a whopping 100 million hours of video daily on Facebook. He further added that about 500 million people watch these videos on Facebook every day.

The plus point of Facebook video features is that for every upload there is an initial set of audience already there by way of friends and relatives. If the quality of the video is good, unique and interesting, that ring of viewers gets automatically extended to next level of contacts of friends and relatives, which can go on and on. One need not take extensive efforts to promote videos as in channels like Youtube, if the content is good.

In an earlier article titled “Facebook and Snapchat – Intense Competition for Video Content”, I had referred to the competition going on between these platforms in this field. The subject of differing metrics adopted by both the platforms for quantification of video views was a pointer to the importance they are giving to accumulation of video contents in their platforms.

The unit for measuring the views of video content for Facebook at that instance was the number of “total video views”. The new unit is now the total number of hours of video content seen by Facebook users. This figure projects a more perfect scale for advertisers to assess the effectiveness of the medium from their perspective.

The statistics presently given by Facebook regarding video views is a clear indication that Facebook is making its position strong in the video content market to grab the advertising dollars coming its way from traditional media platforms like TV and Radio. One can easily see that it is preparing and strategically positioning itself in the forefront to seize the moolah in the coming days!

 

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