Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so.
Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation.
The point is – if marketers can publish content of sellable quality to any audience and give free access to it – then they are bound to become true fans and followers of those brands.
Therefore, the approach to content marketing should be made with these two premises in mind. That is, creating content that an audience genuinely want to read and at a higher level content that they would not mind paying for.
Acquiring these high standards of content quality is a tough job – it is not so easy as perceived by many marketers. Many marketers quit content marketing for this sole reason. Let me demonstrate that by quoting your own experience.
How many times have you completed reading a content piece without a break – without skimming or skipping through lines, sentences and even paragraphs. Honestly, this may have happened rarely – and that’s where you see scarcity of good content in public domain.
Besides quality, one other challenge that a marketer have as a content marketer is the requirement of continually creating new content. That too of high quality. As a content marketer you need to produce content that your customers would search for and enjoy consuming. Again you will have to stay disciplined in your content, as you can only stay within a certain range of topics.
Creating content is not an easy process as many think and therefore it is better to have a content strategy which helps in making this process simpler by getting things structured and disciplined.