Facebook’s new feature ‘Facebook Reactions’

Facebook’s new feature ‘Facebook Reactions’

Facebook has finally released its feature ‘Facebook Reactions’ to users worldwide. Facebook Reactions are a set of different emoji’s that pop up when a user hovers over the popular ‘Like’ button of Facebook. By choosing one of the emoji a user can define his emotions about a particular post without confining to a mere ‘Like’ as it was earlier.  Facebook had been testing this feature with limited users since about a year or so.

Facebook reaction displays a range of options for a user to react to a post. A user can thus express more than a ‘like’ to a post he views on his Time line.

Facebook is now a platform having more than a billion and a half users. Every Internet user seems to be on Facebook today. So naturally, the release of this feature worldwide has become a big news. I am sure a majority of Facebook users are excited by this change.

Facebook Reactions are differing emoji’s  featured for it’s ‘Like’ button.

If you have been following Facebook, you already know the variations Facebook has provided to its popular ‘Like’ button. There are five animated emoji’s through which a  user can express his reactions.

Besides the ‘Like’ button, options of other emoji’s through which a user can express his reactions to a post are “Love”, “Haha”, “Wow”, “Sad” and “Angry”.

Facebook had released this mix of emoji’s to users in Spain and Ireland for testing about a month back. Facebook says they became very popular there. So, after its successful test runs now it is on iOS, Android, and the web for all users around the world.

I honestly feel that this new set of ‘Facebook Reactions’ will provide Facebook an opportunity to know their  users in a more intimate way.

It is interesting to note how Facebook derived on this particular set of reactions for the feature. Facebook choose two indicators from users to go with these reactions. One was based on one word comments of Facebook users like Haha, yay, wow, sad — which were commonly used in time lines of users. The second indicator was the emotional sentiments of sticker comments left by users on their friends profiles.

I honestly feel ‘Facebook Reactions’ will enable Facebook to decipher characters of their users minutely. After all, knowing how a user reacts to various inputs on his time line will only help Facebook to know his character better. I am sure  this data will  come in handy for analyzing prospective customers for brands and marketers.

One of the key factors which remained unmentioned in this feature was the absence of ‘Unlike’ button which Facebook had proposed earlier. There is an opinion going around that Facebook did not want any of its user to troll his friends through an ‘Unlike’ button every time they see a post which they don’t approve of.  Facebook believes this may lead them to leave Facebook. Definitely, Facebook don’t want that to happen at any cost. So, ‘Unlike’ button was disliked by Facebook just for that reason!!!


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