Facebook is foisting another interactive experience for its users through its new feature “Instant Articles”. Facebook had earlier released this feature only to a few institutional publishers like Buzzfeed, National Geographic and New York Times.
According to Mr. Josh Roberts, Product Manager of Facebook, the announcement of making this feature available to every publisher is expected to be made during Facebook’s “F8 Conference” in San Francisco on April 12, 2016.
Facebook is expected to announce the availability of “Instant Articles” to every publisher during Facebook’s “F8 Conference” in San Francisco on April 12, 2016.
Opening of “Instant Articles” to publishers worldwide will give Facebook users unlimited variety of reading material with an improved reading experience whether it is news, opinions or views.
Ostensibly, Instant Articles improves the reading experience of users by loading the articles faster. Reports say that when a user clicks through a link to an Instant Article – say a New York Times article – the reader will be taken to a minimally branded page of New Your Times than the original web page of the article embedded with ads thus providing the Facebook user to enjoy a better reading experience.
Facebook is making improvements to its feature “Instant Articles” based on feedback it has been receiving from institutional publishers like Buzzfeed, National Geographic and New York Times who were given its access about a year back.
Josh Roberts, product manager (Facebook) said that Facebook had been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook through Instant Articles. Facebook is now making improvements to this feature based on feedback it has been receiving from these entities and building the tools to open Instant Articles to all publishers worldwide.
Instant Articles is set to open up a hoard of possibilities for the publishers and solve many of their problems. For instance, it will resolve publisher’s problem of slow loading times and the awful experience readers have in reading articles or news on mobile web.
Instant Articles will give full freedom and control to publishers over the look of stories along with data and ads. Facebook will allow them to monetise their content through the Facebook Audience Network. Facebook is also giving the publishers a rich set of multimedia tools to create content and promote their articles to their worldwide users.
It will be interesting to imagine how Instant Articles pan out from a publisher’s perspective in coming future. Definitely it will have many manifestations in its evolvement as an information providing and marketing feature for publishers and marketers.
Meanwhile Facebook has invited interested publishers to review their documentation and be prepared themselves for opening up of the feature of Instant Articles in April this year.