The customer navigates through different phases in a buying cycle while procuring his product.
In earlier days, the phases of a customer buying cycle went through different mediums of communication. However, these days’ marketers can assign these mediums on digital platforms and consumers can navigate through each of these phases online.
In fact, most consumers perform at least one of the act in its buying cycle online. In the changing scenarios of marketing one can find that most activities of a buying cycle are now getting transferred online.
So, customers have now changed the route of buying a product – and everything is happening on one medium which is the digital world. Marketers can take a customer from awareness to purchase on this single medium of communication. Moreover, technology is making this happen smoothly and efficiently. And both marketers and customers are happy about this.
In the changing scenarios of marketing one can find that most activities of a buying cycle are now getting transferred online.
Marketers have a big advantage on account of this new set up because now they do not have to attend to two or more establishments for follow-ups with customers. Digital mediums have made it easier for marketers to lead customers through the four major phases of a customer buying cycle.
The four customer buying cycles of a product are awareness, research, consideration and buying. Better understanding of this cycle is a must for marketers to effectively sell their products and more importantly to keep their prospects and customers happy.