Have you noticed that marketers, brand specialist, content creators and every other professional in online marketing give a lot of credence to subject matters like user experience, information architecture, content management systems, visual design, user research etc.
Have you wondered why these professionals are busy dissecting and forming strategies on these topics? Ironically, while they take serious note on these topics, they fail to focus on the topic central to all these processes and i.e. “content”.
“Content is one of the most important segment of all marketing initiatives”
In fact, all these processes facilitates consumption of content by users. Content is the focal point of all of them. In spite of this fact, many professionals in the industry tend to give “content” lesser value than it deserves.
Fortunately, this trend is changing now and we can see now that marketers consider content as one of the most important segment of all marketing initiatives.
But, the real challenge is about creating fresh content for brands which needs to be unique and relevant to the theme of the brand. Writing on online channels or creating a bullet list article are far easier than this exercise.
The best way to create any fresh content is to check whether the said content will be effective and result oriented when published. The new content should get the desired results and do not clog up the search engines. If both these factors are taken care of, then the content created will be unique and relevant for the audience of the brand.