• Web Analytics Part Two

    Today, Web Analytics is primarily used to provide insights to optimize a brand’s marketing plan and campaign. Huge amount of data accumulated from user’s engagement with the brand is used to predict the likely outcome of marketing campaigns initiated by the brand. Brands conduct test case surveys based on factors like location, age, gender, social profile of customers to derive at their conclusions. Effectiveness of Web Analytics Web analytics is used in many ways by marketers. One […]

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  • Web Analytics

    We have a long way to go to understand that web analytics is a thinking man’s tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day. – Jim Sterne in eConsultancy The marketing of businesses have now entered a phase where it has become inevitable for a company to have  an online presence. The online activities give businesses instant exposure […]

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