• Role of Technology in Location Based Marketing

      Technology is presently pushing up “Location based marketing” to higher levels. Location based marketing is also getting hotter as many start-ups in the data set industry is venturing into it. Today online sales are growing faster as customers are getting more attracted to huge discounts and deals offered by online portals. This is putting a lot of pressure on the brick and mortar stores and they are finding it difficult to compete with online portals. Location […]

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  • Effects of Digital Technology in Business

    Advances in Digital Technology has connected our world faster and made it smaller and accessible irrespective of time or distance. One can gauge the role digital technology played in accomplishing this, by looking at how landline phone companies took about 89 years to connect 150 million people, but how it only took about 8 years for Facebook to connect a billion people. One can reach at a similar analogy from the success that a few companies had […]

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