• Measuring Social Media Campaigns

    The other day, while doing research for my blog post on Social Media Marketing, I came upon some interesting facts on how do we measure the results of marketing via social media. This is of utmost importance as social media is playing a big role in popularizing valuable content be it text, audio or video, on the internet. Measuring Social Media Campaigns As the importance of social media campaigns goes up in the marketing spectrum, so does […]

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  • Integrating Mobile into Social Media Marketing

    Internet access over mobile devices using smart phones and tablets have grown rapidly and people are doing just about everything on these devices that once was only possible with their computer. From a marketers point of view it is encouraging to note that the number of people who have started to use their mobile devices for shopping has grown rapidly in recent times. Besides it is expected that virtually every person on the planet will own at […]

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  • Real-Time Marketing

    The definition of “real-time marketing” is termed as the practice of brands in engaging with their audience through content, advertising and product placement that is relevant to a current event. Real time marketing efforts can be compared in a sense to viral marketing.  Its effective success can be very narrow in general compared to viral marketing but if it does succeed then it has a very high rate of success. Social media has had a very significant […]

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  • Social Media Marketing

    Today social media is one of the important tools of online marketing. Some interesting facts have come up from an industry report on a study conducted last year on “How Marketers are using Social Media to grow their Business”. Salient points from a recent research Following are a few findings from the said report: Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up […]

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