• Managing a Content Project

    A Content Project normally consist of a content inventory and a content audit. Planning and managing a Content Project becomes a complex task if the website is huge. Now, to make the task of executing a complex Content Project more simpler and manageable there should be clarity of vision and goals of the project. There should not exist any ambiguity on this aspect among the stakeholders of the project. Clear instructions should be given to each stakeholder after discussing the entire project […]

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  • Content Marketing

      Content Marketing is creating good quality write-ups, articles, blog posts, newsletters about your products, services or ideas and sharing them online with public at large on the internet who may become your prospective subscribers. Content creation of relevance and value has become one of the important strategies of marketing today. Content marketing is going through tweaks and changes enforced regularly by search engines and is now evolving itself into a big branch of SEO marketing. This […]

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  • High Quality Content for optimized Search Engine

    Content of a website, blog or any web property has today become an important part of SEO after Hummingbird update by Google. Prior to that update, content of any type was  not given any particular importance by SEO practitioners and in their quest for SEO rankings, the internet was bombarded with huge amount of duplicate and repetitive spin content. Google had started emphasizing the importance of good quality content through many of its updates even prior to Hummingbird. Today […]

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