• Types of Content

    Content used by a brand to communicate to an audience plays a big role in effectively transferring the message it wants to convey. Out of the many factors that influence success of a content strategy – the type of content used for messaging is an important one. Marketers use different types of content to boost their connectivity with their audience in marketing. Let us look at some types of content used in content marketing today – 1. Blog Post Blog post […]

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  • Factors Effecting a Good Content Strategy

    Content marketing is one branch of marketing that helps a business to attain reliable website traffic and new leads. This is achieved through different content types like blog posts, eBooks, infographics, videos etc. These content help brands to connect with its target audience and obtain organic traffic from its niche market. Not only that, most of these are evergreen content which are effective for longer periods of time.  Thus it’s usability is spread over a period of […]

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  • Attributes of Content Marketing

    Marketers are aware that getting visitors perform desired actions is crucial to the success of any marketing initiative. Content published by brands should be crafted with this intent in mind. If this aspect is not followed while creating content, then you’re not doing your marketing efficiently. Creating and publishing valuable content to your targeted audience will make your brand popular and sought after. Monitoring this aspect can be done by asking the following questions while creating: 1. What is […]

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  • Managing a Content Project

    A Content Project normally consist of a content inventory and a content audit. Planning and managing a Content Project becomes a complex task if the website is huge. Now, to make the task of executing a complex Content Project more simpler and manageable there should be clarity of vision and goals of the project. There should not exist any ambiguity on this aspect among the stakeholders of the project. Clear instructions should be given to each stakeholder after discussing the entire project […]

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  • Content Marketing

      Content Marketing is creating good quality write-ups, articles, blog posts, newsletters about your products, services or ideas and sharing them online with public at large on the internet who may become your prospective subscribers. Content creation of relevance and value has become one of the important strategies of marketing today. Content marketing is going through tweaks and changes enforced regularly by search engines and is now evolving itself into a big branch of SEO marketing. This […]

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  • High Quality Content for optimized Search Engine

    Content of a website, blog or any web property has today become an important part of SEO after Hummingbird update by Google. Prior to that update, content of any type was  not given any particular importance by SEO practitioners and in their quest for SEO rankings, the internet was bombarded with huge amount of duplicate and repetitive spin content. Google had started emphasizing the importance of good quality content through many of its updates even prior to Hummingbird. Today […]

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