• Knowing the customer buying cycle

    In order to understand the importance of Content Marketing – you will have to understand the customer buying cycle of a product. Let us see what a customer buying cycle of a product is? A customer buying cycle is a patterned process that consumers go through prior to buying a product. This process is also called a marketing cycle or a sales cycle. Both B2C and B2B businesses go through this process but have variations in its […]

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  • Why Content Marketing Seem Difficult?

    Many marketers – which includes experienced one’s – believe that having a live blog, publishing newsletters, updating Facebook page and similar actions are more than enough to achieve success in content marketing. At times, blog posts may not get much traffic or conversions. Email newsletters may not be opened. Customers may totally ignore social media. Mostly the results obtained from these actions are not according to expectations set out by them at the planning stages of their […]

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  • Importance of Quality Content

    Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so. Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation. The point is – if […]

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  • Rejigging Content

    What does rejig really mean? Rejig or rejigging means to rearrange, alter, or manipulate something. This word has an intrinsic meaning attached to it which is doing this alteration or manipulation in a slightly unscrupulous way. This explanation perfectly fits to our topic of content marketing. So, rejigging of content plan after reasonable a interval is important component of a content strategy. Suppose a brand has been selling its products in the market and using content marketing as […]

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  • Importance of a Content Plan

    The importance of content marketing is on the rise and businesses are investing a sizable amount of their marketing budgets in it. New businesses are also starting their content marketing right from the word “GO”, which was not the case before. It has become inevitable for marketers to have a content plan set in place to achieve success in their marketing efforts. Content marketing has now become one of the pillars of a marketing plan. Forming a good […]

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  • Six Basic Qualifications of Good Content

    Creating and publishing valuable, relevant and educational content not only makes a brand popular but makes it a sought after channel for useful information. This stature is acquired through content marketing. Effective content marketing therefore makes sure that a brand comes in handy at times of need for its customers. There need not be any second guess on where these customers would go for buying their products. So, a brand has to make itself a trusted resource which shares valuable […]

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  • Understanding Content Marketing

    Content Marketing is an excessively used term in marketing circles today.  Every marketer – specially those in the digital medium – are talking about use of Content Marketing. There is indeed a big hype of this term in the industry. And a huge amount of information on this topic is available in public domain and more and more is getting added to it everyday. Under these circumstance, unless, you have the flair to understand what “Content Marketing” really means […]

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  • What is Content Marketing?

    Changes in Marketing World Good old days – when a marketer could directly approach a customer to convince him to buy his products are over.  In today’s marketing world – customers have become knowledgeable and smart through research and analysis to find products which are good for them. Then it becomes the customers’ prerogative to contact the brand of his choice. This characteristic change in buying behavior of customers has made direct selling of products almost impossible […]

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  • Building a Content Team

    Building a Content Marketing Team is one topic that is often overlooked for analysis in the content marketing field. We often get into minute detailing and scrutinizing of a marketing process, but tend not to attempt a study on the quality and experience of a person who is executing the said project. Attributes of an employee is considered as the concern of an employer only. We do not delve on – the type of professional should the […]

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  • Content Creation for Marketing

    Have you noticed that marketers, brand specialist, content creators and every other professional in online marketing give a lot of credence to subject matters like user experience, information architecture, content management systems, visual design, user research etc. Have you wondered why these professionals are busy dissecting and forming strategies on these topics? Ironically, while they take serious note on these topics,  they fail to focus on the topic central to all these processes and i.e. “content”. “Content is one of the most important […]

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