• What is Content Marketing?

    Changes in Marketing World Good old days – when a marketer could directly approach a customer to convince him to buy his products are over.  In today’s marketing world – customers have become knowledgeable and smart through research and analysis to find products which are good for them. Then it becomes the customers’ prerogative to contact the brand of his choice. This characteristic change in buying behavior of customers has made direct selling of products almost impossible […]

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  • Building a Content Team

    Building a Content Marketing Team is one topic that is often overlooked for analysis in the content marketing field. We often get into minute detailing and scrutinizing of a marketing process, but tend not to attempt a study on the quality and experience of a person who is executing the said project. Attributes of an employee is considered as the concern of an employer only. We do not delve on – the type of professional should the […]

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  • Content Creation for Marketing

    Have you noticed that marketers, brand specialist, content creators and every other professional in online marketing give a lot of credence to subject matters like user experience, information architecture, content management systems, visual design, user research etc. Have you wondered why these professionals are busy dissecting and forming strategies on these topics? Ironically, while they take serious note on these topics,  they fail to focus on the topic central to all these processes and i.e. “content”. “Content is one of the most important […]

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  • Benefits of Content Analysis

    Content is today a critical factor in every marketing initiative and therefore content analysis is an important segment of content marketing. So, I presume there won’t be any second opinion on the view that content needs to be minutely taken care of while using it for marketing ventures. But, if you want to do so, you need to scrutinize it more closely. Any such close examination or study will require a bird’s eye view of all important […]

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  • How Content Marketing Fared in 2015

    Content Marketing was one of the most talked about channels of marketing in the year 2015. It was emerging as a major medium for digital marketing from late 2014 itself. SEO companies started putting focus and effort in making content marketing one of the main stream channels of marketing. Now, at the end of the 2015– it will be interesting to analyze and conclude how content worked out for marketers on the ground. SEO companies started putting […]

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  • Key Elements of Content Marketing

    These days customers earnestly look out for details of any product they plan to buy. And internet is the best place to look out for the required  information. Companies out there provide those information, some with the intention of helping the prospective customers and some to hardsell their products to them. This leads to an engagement of a sort between the brand and the customer and this is where Content Marketing plays a major role in marketing. There is a prevailing misconception in the […]

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  • SEO & Content Marketing

      Many online marketing professionals believe that SEO and Content Marketing are two different tracks of internet marketing. This erroneous belief can be easily understood by looking at the way SEO has evolved from its nascent phase. In its old days SEO had no respect for content until Google’s algorithm changes like Panda and Penguin came into effect. SEO was more technical and software supported and it mainly sustained on black hat strategies which delivered instant results. […]

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