• Why do we need a Content Inventory?

    Before, getting on with the topic why do we need a Content Inventory, let me ask you a couple of questions about content that you presently have on your website. Do you know the types of content you have created for your website so far? Do you know how many web pages your website has? Do you know which of your webpages are relevant today, which are outdated and which needs an updation?   If your answer is “no” to any […]

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  • Content Inventory and Content Audit

    Importance of Content in Marketing Content is now a defining factor of every marketing strategy. Understandably so, because content is the medium through which a marketer attracts an audience to his brand. Content is therefore a critical component of all marketing initiatives. There is no wonder for this situation because today we have an explosion of information on any topic over every medium and in which the internet leads the way. Content therefore needs to be nurtured for effectiveness and […]

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