• Knowing the customer buying cycle

    In order to understand the importance of Content Marketing – you will have to understand the customer buying cycle of a product. Let us see what a customer buying cycle of a product is? A customer buying cycle is a patterned process that consumers go through prior to buying a product. This process is also called a marketing cycle or a sales cycle. Both B2C and B2B businesses go through this process but have variations in its […]

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  • Why Content Marketing Seem Difficult?

    Many marketers – which includes experienced one’s – believe that having a live blog, publishing newsletters, updating Facebook page and similar actions are more than enough to achieve success in content marketing. At times, blog posts may not get much traffic or conversions. Email newsletters may not be opened. Customers may totally ignore social media. Mostly the results obtained from these actions are not according to expectations set out by them at the planning stages of their […]

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  • Importance of Quality Content

    Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so. Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation. The point is – if […]

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  • Promotion of Content

    The best way to ensure success of content in marketing is to create great content that is sought by your customers. But that itself does not guarantee success in content marketing. There is one more important step that is essential for the success of content – and that is “Promotion”. It is seen that promoting content created for marketing is something where most companies fail. Most of them feel that if the content is good just putting them […]

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  • Rejigging Content

    What does rejig really mean? Rejig or rejigging means to rearrange, alter, or manipulate something. This word has an intrinsic meaning attached to it which is doing this alteration or manipulation in a slightly unscrupulous way. This explanation perfectly fits to our topic of content marketing. So, rejigging of content plan after reasonable a interval is important component of a content strategy. Suppose a brand has been selling its products in the market and using content marketing as […]

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  • Importance of a Content Plan

    The importance of content marketing is on the rise and businesses are investing a sizable amount of their marketing budgets in it. New businesses are also starting their content marketing right from the word “GO”, which was not the case before. It has become inevitable for marketers to have a content plan set in place to achieve success in their marketing efforts. Content marketing has now become one of the pillars of a marketing plan. Forming a good […]

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  • Six Basic Qualifications of Good Content

    Creating and publishing valuable, relevant and educational content not only makes a brand popular but makes it a sought after channel for useful information. This stature is acquired through content marketing. Effective content marketing therefore makes sure that a brand comes in handy at times of need for its customers. There need not be any second guess on where these customers would go for buying their products. So, a brand has to make itself a trusted resource which shares valuable […]

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  • Understanding Content Marketing

    Content Marketing is an excessively used term in marketing circles today.  Every marketer – specially those in the digital medium – are talking about use of Content Marketing. There is indeed a big hype of this term in the industry. And a huge amount of information on this topic is available in public domain and more and more is getting added to it everyday. Under these circumstance, unless, you have the flair to understand what “Content Marketing” really means […]

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  • Types of Content

    Content used by a brand to communicate to an audience plays a big role in effectively transferring the message it wants to convey. Out of the many factors that influence success of a content strategy – the type of content used for messaging is an important one. Marketers use different types of content to boost their connectivity with their audience in marketing. Let us look at some types of content used in content marketing today – 1. Blog Post Blog post […]

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  • Factors Effecting a Good Content Strategy

    Content marketing is one branch of marketing that helps a business to attain reliable website traffic and new leads. This is achieved through different content types like blog posts, eBooks, infographics, videos etc. These content help brands to connect with its target audience and obtain organic traffic from its niche market. Not only that, most of these are evergreen content which are effective for longer periods of time.  Thus it’s usability is spread over a period of […]

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