• Ways to boost conversions

    The cost of driving more traffic to a website is not only challenging but a costlier process. It is one of the traditional ways of increasing online business. There is one other way to boost your business – which is by improving the conversion rate of your marketing processes and turning your current traffic to paying customers. The growth in business is achieved by experimenting websites and leveraging that data to improve conversions by making it more […]

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  • Marketing Mistakes You Should Avoid

    “IF YOU DON’T KNOW WHERE YOU MAKE YOUR MISTAKES, THAT’S YOUR WORST MISTAKE: NOT KNOWING WHERE YOUR MISTAKES ARE AT.” MEEK MILL Marketing is the lifeline of any business. So mistakes that happen in a marketing process are important as they would affect every other part of the business. If you have been in the marketing business for some time, then its more than likely that you have already made a few errors in the process. You […]

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  • Using Facebook to Promote Online Courses

    Facebook is one of the best platforms to promote online courses as it allows you to have one to one engagement with your audience. This allows you to conduct interesting discussions with them and share information and links on topics related to your course. Facebook is ideal for hosting giveaways and other special events, finding influencers, and gaining insight into your audience. In order to do Facebook marketing of online courses you need to set up their Facebook business pages. You also need to demarcate a […]

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  • Knowing the customer buying cycle

    In order to understand the importance of Content Marketing – you will have to understand the customer buying cycle of a product. Let us see what a customer buying cycle of a product is? A customer buying cycle is a patterned process that consumers go through prior to buying a product. This process is also called a marketing cycle or a sales cycle. Both B2C and B2B businesses go through this process but have variations in its […]

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  • Why Content Marketing Seem Difficult?

    Many marketers – which includes experienced one’s – believe that having a live blog, publishing newsletters, updating Facebook page and similar actions are more than enough to achieve success in content marketing. At times, blog posts may not get much traffic or conversions. Email newsletters may not be opened. Customers may totally ignore social media. Mostly the results obtained from these actions are not according to expectations set out by them at the planning stages of their […]

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  • Importance of Quality Content

    Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so. Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation. The point is – if […]

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  • Promotion of Content

    The best way to ensure success of content in marketing is to create great content that is sought by your customers. But that itself does not guarantee success in content marketing. There is one more important step that is essential for the success of content – and that is “Promotion”. It is seen that promoting content created for marketing is something where most companies fail. Most of them feel that if the content is good just putting them […]

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  • Rejigging Content

    What does rejig really mean? Rejig or rejigging means to rearrange, alter, or manipulate something. This word has an intrinsic meaning attached to it which is doing this alteration or manipulation in a slightly unscrupulous way. This explanation perfectly fits to our topic of content marketing. So, rejigging of content plan after reasonable a interval is important component of a content strategy. Suppose a brand has been selling its products in the market and using content marketing as […]

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  • Importance of a Content Plan

    The importance of content marketing is on the rise and businesses are investing a sizable amount of their marketing budgets in it. New businesses are also starting their content marketing right from the word “GO”, which was not the case before. It has become inevitable for marketers to have a content plan set in place to achieve success in their marketing efforts. Content marketing has now become one of the pillars of a marketing plan. Forming a good […]

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  • Six Basic Qualifications of Good Content

    Creating and publishing valuable, relevant and educational content not only makes a brand popular but makes it a sought after channel for useful information. This stature is acquired through content marketing. Effective content marketing therefore makes sure that a brand comes in handy at times of need for its customers. There need not be any second guess on where these customers would go for buying their products. So, a brand has to make itself a trusted resource which shares valuable […]

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