• Digital Marketers to Face Stringent Data Privacy Laws in Europe

    European Union is in the process of passing a set of stringent and punitive regulations to protect user data privacy laws in Europe. These laws will provide regulatory authorities with powers to levy heavy fines on companies which fail to abide them. A brief summary of few of the proposed regulations are mentioned below: A single Regulatory authority is intended to be set up for the whole European Union. This will save time, effort and money for companies […]

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  • Direct Interactive Marketing

    Direct Interactive Marketing is a focused approach to market your wares to customers who are likely to purchase them. The people who are targeted are the ones who may have searched or enquired about the product in the recent past. There have been many debates on methods followed in Direct Interactive Marketing. But this approach have always given brands high returns in their marketing efforts. Developments in the software and hardware fields have provided a big boost to […]

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  • Traditional Marketing Channels

      Traditional marketing has been a process of broadcasting the features of a product to any audience.  Old methods of giving advertisements through radio, TV,  or print media are facing extinction. These methods have worked in their domains during its time but now they are being replaced by the enigmatic digital world. Many traditional marketing companies are still continuing these practices as they have still not realized the potential of marketing of the digital medium to capture […]

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  • Re-targeting in Marketing

      The trend of connecting again people who have visited your website or who have shown interest in one of your product – online or offline – is what is called re-targeting. This method of marketing has been on the rise ever since analytics came into use in the marketing industry. There is no doubt to the fact that if done correctly, re-targeting could be the best channel of marketing capable of giving the highest return to marketers vis-a-vis other channels. […]

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  • Apple’s iOS9 coming with Adblocking Apps

    Apple is releasing an Adblocking app by Safari in its newest mobile operating system iOS9 which is going to be launched on 09 September 2015. This app had already been made available to beta testers. The initial reviews of these apps have turned out to be very positive from a user’s perspective. One of the Adblocking apps made available to beta testers was “Crystal”. The initial scrutiny has shown that using them sped up the loading of a […]

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  • Apps are Pushing Ecommerce Websites Out of the Market

    It is very likely that in due course of time,  users will discard ecommerce sites and use only mobile apps for their online purchases. The exceptional growth in usage of smart phones which give access to  the internet on the go to users, has fuelled this evolution of mobile apps. B2C businesses realize the importance of having a direct link to their customers by having an app instead of a website. Marketers are provided with unlimited opportunities […]

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  • Mobile Friendly Algorithm of Google

    Google’s unequivocal declaration to reward with higher search result ranking to mobile-friendly sites in its algorithm, implemented in the month of April seems to be working fine. With rapid growth of website traffic from mobile devices taking place in recent times, this update was appropriate and timely. Mobile friendly websites typically means sites which have no software like Flash, which is not commonly used on mobile devices and has readable text even without zooming in. They have […]

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  • Predictive Analysis in Marketing

    Predictive Analysis is about knowing the profile of your customers in a holistic manner. Data collection from booming online businesses have substantially aided this science as it has progressively helped in understanding the characteristics and profile of consumers. Data collection processes have developed into an industry with the advanced tech capabilities in the field. The increase in data collection has made predictive analysis viable for marketers but still there is a lot to do. Predictive analysis is […]

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  • Marketing Resource Management

    Marketing Resource Management (MRM) is a software technology which manages the brand  of a product / company and effectively fulfills all  requirements of its marketing processes. It creates a unified system of all the marketing processes of a marketing campaign. This software system helps companies to define their marketing strategies easily. Marketing Resource management is evolving in a big way in the digital world. Digital assets of a company play a substantial role in marketing progression of a company. MRM stores digital assets […]

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  • Blogging Tips

      Technological evolution has made blogging easier and cheaper on the internet today. Blogging has become an important part of internet marketing and a channel for spearheading your business and spreading its reach. A few tips for running a successful blog are described below. Authenticity Genuineness must be the USP of any blog. Successful blogs inculcate authenticity and build faith among their readers with uniqueness and relevance of content they publish. This is imperative for running a […]

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