• Marketing of Small Businesses

    Entrepreneurship, especially of small businesses have flourished all over the world, vastly owing to the growth of  Internet. This medium has revolutionized the functioning of all industries existing on this planet . Internet provided fodder for innovation and growth in all industrial sectors by being instrumental in sharing knowledge about everything under the sun across the globe. Small businesses have now become an important part of the economy of every country in the world. Their economic might is […]

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  • WhatsApp is Free Now

      In the recently held DLD conference in Munich, WhatsApp founder Jan Koum announced WhatsApp will henceforth be free to all its users. The practice of charging every user a yearly fee of 99 cents after completing their free of use first year has been shelved now. WhatsApp has a user base of a billion now. Mr. Koum admitted that this nominal fee was not working well with the platform and hence decided to abandon it. WhatsApp […]

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  • Business of Selling

    We are all in the business of selling. Everyone of us are engaged in selling in our daily lives. I don’t mean that you are selling something in the literal sense – like sales people who glide through life with a perfect smile and a sales pitch and who are generally perceived to be smart and sleazy. Now just see what is going on in the world today – For every action to happen, there is an […]

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  • Mobile Apps – New Search Feature from Google

    Google is now in the process of making it easier for users to search and install mobile apps onto their devices. On a pilot basis, it is allowing some android users to download apps directly from Google search pages. In the past, a user had to open Google Play store for every mobile app downloads. Apple app store and iOS follow the same process. Apps are the future and they are going to rule the digital world. […]

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  • 5 Essential Tips for Attunement in Marketing

    Attunement in marketing is not a commonly used term in the industry. Attunement is described to be "at-tunes with" and it literally means to bring into a harmonious or responsive relationship between the brand and the customer. An example would be the way a social media channel performs perfectly attuned to its followers. Attunement in marketing is a quality that every sales person should have. Even though this isn't a common word used in marketing circles, it plays an important [...]

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  • Why Relationship Marketing is Important in 2016

    Relationship Marketing is one of the major changes enforced by digital mediums in the marketing industry. Marketing industry has been on a constant path of functional and strategic changes happening very frequently.  One of the main causes for these changes is the rapid technological advancements in this field. Besides this, an important factor which is driving the digital marketing industry to newer channels is the behaviour of the consumers towards brands. Marketing in digital medium opened up a window for brands to […]

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  • Watch Out For Drastic Changes in Google in 2016

      Google is out to have far-reaching changes in future and 2016 will be a landmark year of this phase over. The tell-tale signs of these changes in Google had been visible from early 2015 itself. The decision to go all out on mobiles in early 2015 was one of its major strategic shifts as a search query leader in the business. Google started changing its approach to its core business of search engine mainly because of […]

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  • Photo Tagging Feature of Facebook under Threat in US

    Photo Tagging Feature Facebook is facing a Class Action Complaint filed by one Mr. Carlos Licata in the State of Illinois in United States against its Photo Tagging Feature and asking it to stop its surreptitious collection, use of sensitive biometric data. Facebook has been collecting photos of its users ever since its existence since more than a decade now. The number of its users has grown to over 1.2 billion today thereby amassing its collection to […]

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  • Data Privacy Laws – Reactions to New Regulations in EU

    Stricter data privacy laws to restrict the unobtrusive utilization of user data have been the focus of discussion in various forums for some time now. With the introduction of cloud storage where data is stored in multiple servers and locations by a hosting company the data security issue had become even more complex as it involves a third party for data protection. The entity which collects the data from users has no control over the data storage […]

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  • Digital Marketers to Face Stringent Data Privacy Laws in Europe

    European Union is in the process of passing a set of stringent and punitive regulations to protect user data privacy laws in Europe. These laws will provide regulatory authorities with powers to levy heavy fines on companies which fail to abide them. A brief summary of few of the proposed regulations are mentioned below: A single Regulatory authority is intended to be set up for the whole European Union. This will save time, effort and money for companies […]

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