• Importance of Testimonials in Marketing

    One may wonder why only one third businesses in the market seek testimonials from customers even though they play a vital role in the purchasing process of their products. A study has shown that 20 to 50% decisions made by customers to buy a product are based on testimonials on them from other customers. Therefore, a major focus of any business should be seeking testimonials from customers. There is now a realization among marketers that social proof […]

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  • Why Content Marketing?

    Presenting the right product information before a customer at the appropriate moment is seen to be very effective in convincing customers about a product than a direct sales talk. Studies have shown that potential clients find content published by a brand about a company and its products to be extremely helpful in deciding their course of action on purchase. The value of this information delivered through content marketing can make them decide and convince on their purchase […]

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  • Changing Stages – Awareness to Research

    Awareness stage is the point at which a buyer recognizes that he needs something. Most customers may realize an existing need for a particular product even before they are aware of the product. Content Marketing help brands to infuse awareness towards need for products in its range among its audience. In fact, companies do a lot of marketing research and spend a good portion of their marketing budgets to attract attention of customers at this stage. Most  promotions that a […]

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  • Awareness stage of a Customer Buying Cycle

    The awareness stage of a customer cycle starts the moment a buyer realizes the existence of a potential problem or opportunity for himself. This realization leads the customer on to next stage – which is to do a thorough research on the topic. But, here in this article we shall be discussing only about the awareness stage of a customer life cycle. The “awareness” stage of a customer is also called the “discovery” stage of a customer life […]

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  • Customer Journey

    The customer navigates through different phases in a buying cycle while procuring his product. In earlier days, the phases of a customer buying cycle went through different mediums of communication. However, these days’ marketers can assign these mediums on digital platforms and consumers can navigate through each of these phases online. In fact, most consumers perform at least one of the act in its buying cycle online. In the changing scenarios of marketing one can find that […]

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  • Importance of Quality Content

    Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so. Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation. The point is – if […]

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  • Importance of “Persona Research”

    “Persona Research” of the customers of a brand is an important task in marketing that many brands take lightly. This research is crucial to understand the target audience of a brand. Creating the ideal customer profile of a brand is an important factor of every marketing plan. This is all the more important in today’s highly competitive world of marketing with cut throat competition running so high between brands. It is therefore essential for a brand to do a thorough research of […]

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  • Importance of Goals in Content Marketing

    Similar to any other marketing project, defining goals in content marketing is extremely important for its success. This is essential for the simple reason that – otherwise you will only be running around in circles without any tangible result. Let me explain to you the problem of not having your objectives set out in content marketing. If you have not set out any goals, you will be working under few perceptions like – First – the content you are publishing […]

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  • Connecting with Customers

    Today, marketers do content marketing through multiple channels. Prospective customers access marketing content across these channels. Availability of numerous channels for communication is great for content marketing. This has its downside also – which is that – more and more content is dished out to customers through these channels and bombarding a deluge of messages thus making it difficult for marketers to connect with them easily. Good quality content marketing helps a brand to strengthen a brand’s connection with customers over time.  Beside […]

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  • Importance of Content Marketing

    Success of brands in marketing is measured by its widening reach to maximum consumers and here is where the importance of content marketing becomes a factor. One metric that determines the marketing success of a brand is its range and visibility amongst an audience – or in short, the “views” it can generate for the content that it publishes. These “views” are the clicks made by visitors who access these content. Therefore, views are considered an important factor of content marketing. […]

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