• “The key to learning is feedback. It is nearly impossible to learn anything without it.” Steven Levitt Feedback simply means information received or given about a product or performance. Generally, this information is an opinion and not a reprimand which can form the basis for change or improvement. Now, how many of us consider feedback like this and look forward to it? I suppose, there are not many who take it in such a simple sense. Normally, […]

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  • “When you say ‘Yes’ to others, make sure you are not saying ‘No’ to yourself.” Paolo Coehlo Have you played the role of a people-pleaser in your life? Of course, you have. It’s there in our nature, unless you are a real yesteryear Mr. Scrooge. We have this tendency to please others so as to make them feel good about us. You wish to earn their approval, their respect. There is nothing wrong in that, and one […]

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  • Five ‘W’s’ of Content Creation

    Creating quality content is not an easy job. Content writers all over are consistently under pressure to create quality content for consumers. The quality of content often gets debased when content is not delivered to the right audience at the right time in the right format. These factors play an important role in deciding the effective use of content. The five “W’s” of content covered in this articneeds to be taken seriously from this perspective. Characterize the […]

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  • Helping others is a noble act

    Many of us who are fortunate enough to live a decent life sometimes feel in our heart that we should help needy people. Often this feeling remains confined to our thoughts. They seldom get transferred into concrete action. We may have a strong wish to help people but when it comes to action we tend to postpone or avert it. For this lack of action, we create excuses saying that we don’t know the real people who […]

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  • Stick to Relevant Content

    More than often, we bloggers tend to torment ourselves while choosing our next topic for creating a post. After selection, we put in a lot of hard work in its research and creation. Of course, that’s the right way to do it – but do you have the practice of checking whether the piece of content we create is relevant to our core audience. If not, continue reading this article. Our content is for consumption of readers […]

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  • SEO for small businesses

    Coming to think about it, many small business owners refrain from venturing into SEO marketing thinking it’s not worth the effort or money they put into it. Some of them may also have difficulty in investing their time as they may be running the organization with limited staff or a one-man enterprise and making it difficult to shoulder bigger and more immediate responsibilities concerning the business. But, to say SEO is futile as a marketing option for […]

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  • Personalization – Future of marketing

    Personalization is expected to play a very big role in marketing in the future. It will alter the way marketing is carried through content, products, emails – etc. which will be created in consonance with the taste and character of individual customers. Before you wonder on the “how” part, let me tell you that technology has already started to make this a reality. This will be an in-thing of marketing as 96% of marketers today believe that […]

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  • Lead Generation

    The marketing process which gets prospects interested in a product of a brand is called “lead generation“. The said activity aims to accumulate contacts of prospects who show interest in a product or service of the brand and it helps marketers to target their pitches to more qualified leads and improve sales and business. Lead generation became inevitable as customers became more and more intelligent and knowledgeable, thanks to easy access to information available online. Today, most […]

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  • Eat well stay healthy

    The problem is we are not eating food anymore; we are eating food-like products. – Dr. Alejandr Junger Those who have no time for healthy eating will sooner or later have to find time for illness. – Edward Stanley The role that food plays in keeping us healthy has always been undermined whenever we discuss health. This is because prevention of disease as the better option has not got rooted in our mindset against medication. We have now come […]

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  • Improving the quality of leads

    There was a time when the number of leads generated in a marketing campaign would decide the success of a project. Incidentally, these were times when digital marketing had not come to the forefront in marketing. Today, the quality of leads generated in a campaign defines its success. The quality of leads obtained is considered more important than the number of leads acquired in a marketing campaign. What do you mean by the quality of a lead? […]

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