• Content Marketing is Not Simple

    Many brands that are in the market today believe that content marketing is a process that is really simple. This perception has harmed these brands more than those which do not actively pursue content marketing. The root cause of this perception is that the claim that they do not have to invest money or resources for content marketing. They claim that their content marketing is doing good without money or too much resources  spent on them. These brands believe that just […]

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  • Why Good Content is Important in Content Marketing

    Content is the basic medium of communication Today, good content is an important part of a marketing initiative. This includes your website. Good content is what sets your website apart from others and for this you need to deliver the right message into the hearts and minds of your customers. Content is the basic medium of communication of a brand with its customers. Content cannot be substituted with any other mode of bonding that a brand can have with […]

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  • Multi Channel Content Auditing

    Multi-channel auditing of content is a process which audits the same metrics that are considered for single channels.  The metrics for these audits include quality of writing, consistency, accuracy. currency, voice and tone of content. One of the primary issues an auditor should consider while auditing a multiple channel is to ensure that wherever a customer engages with a brand’s content on any channel that the  brand is marketing, the customer should feel that the message is coming from one –let me stress this– from […]

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  • Planning a Content Project

    “Start with the end in mind”.                                                       Stephen R Covey This quote hits spot on the importance of planning of a Content Project. Now, a Content Project involves an exhaustive inventory process followed by an extensive audit process of your content set. Therefore, Content Projects are always time and resource consuming processes. Content Projects require a […]

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  • Facebook and Snapchat – Intense Competition for Video Content

    Why there is an intense competition for video content between Facebook and Snapchat? Why do the scale of video views count for a platform? A reply to that will provide the answer to the  ongoing tussle between Facebook and Snapchat these days. The issue of count of video views is deeper. Both Facebook and Snapchat are competing to add videos to their platforms from users and publishers. Conveniently, these companies have differing standards for counting the number of […]

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  • Creating Authentic Customer Experience

    Creating authentic customer experience is something a brand can have control on. They can control the authenticity of a good customer experience of their products in many ways. Brands can improve quality of customer service, improve the product they sell or can even have a better system of communication with its customers. Thus, if they want to, they can give a superior customer experience in multiple ways. In fact, these are areas where brands can prove its authenticity to customers. Providing a stellar experience […]

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  • Changing Consumers

      “We no longer live life. We consume it.”                                                 ― Vicki Robin New age consumers are constantly evolving and changing the dynamics of marketing. Selling a product has never been an easy task for marketers. Newer platforms and tools for marketing are coming up everyday but still it is getting tougher to market […]

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  • Omni-channel Experience

    Marketing industry is going through a phase where innovative and newer ways of technology use in marketing are invented rapidly and the terms used to define them are conceived even faster, at times even confusing the marketer himself. “Omni-channel experience” is such a term which has opened up recently in the digital marketing world. The confusion that can be created by the terminology “Omni-channel experience” may come from the term “Multi-channel experience” which has been in the […]

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  • Trends in Digital Marketing

    Digital marketing industry is now rising above all other marketing channels at a lightning speed. This pace has also imposed far reaching changes  on almost every basic concept of marketing in existence in the industry over decades. It is now emerging as the new way of selling for all types of companies, be it small, medium or big. This formative period of Digital Marketing Industry is opening its door and providing a better market share to all […]

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  • Personalized Searches on Internet

    Search Engines used to work in predictable ways in old days when a search brought out the same result for a particular query without any tangible difference for a person doing the search from any part of the world. This old ways helped the SEO companies a lot as they could  anticipate somewhat accurate result for their work across the board when people used search engines for a query. Google has been become much more refined and advanced now […]

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