• Personalization – Future of marketing

    Personalization is expected to play a very big role in marketing in the future. It will alter the way marketing is carried through content, products, emails – etc. which will be created in consonance with the taste and character of individual customers. Before you wonder on the “how” part, let me tell you that technology has already started to make this a reality. This will be an in-thing of marketing as 96% of marketers today believe that […]

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  • Lead Generation

    The marketing process which gets prospects interested in a product of a brand is called “lead generation“. The said activity aims to accumulate contacts of prospects who show interest in a product or service of the brand and it helps marketers to target their pitches to more qualified leads and improve sales and business. Lead generation became inevitable as customers became more and more intelligent and knowledgeable, thanks to easy access to information available online. Today, most […]

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  • Eat well stay healthy

    The problem is we are not eating food anymore; we are eating food-like products. – Dr. Alejandr Junger Those who have no time for healthy eating will sooner or later have to find time for illness. – Edward Stanley The role that food plays in keeping us healthy has always been undermined whenever we discuss health. This is because prevention of disease as the better option has not got rooted in our mindset against medication. We have now come […]

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  • Improving the quality of leads

    There was a time when the number of leads generated in a marketing campaign would decide the success of a project. Incidentally, these were times when digital marketing had not come to the forefront in marketing. Today, the quality of leads generated in a campaign defines its success. The quality of leads obtained is considered more important than the number of leads acquired in a marketing campaign. What do you mean by the quality of a lead? […]

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  • Web user tracking

    You must have seen the message displayed below as you log on to many websites these days. These websites use technology to track visitors and learn about their web behavior. The purpose of the message ( e.g. given below) is to seek your permission to allow them to track you. Initially, they never used to seek any compliance from visitors, but GDPR (the General Data Protection Regulation) of EU which got enforced from 25 May 2018 has […]

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  • Some Facts About Procrastination

    Today, I decided to write a post on procrastination because it had played a prominent role in keeping me rooted to a place for a long period of time. The adverse effects of that period are still lingering in my life. Precious amounts of time get lost on every occasion you procrastinate. So, before getting into the discussion of our topic, I decided to find a couple of quotes on time which I am jotting here. “Yesterday […]

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  • Customer Engagement

    Customers are the lifeline of a business. A business can flourish only if it’s customers are happy with its product and have a good relation with them. Often customers may like the product of a brand but may not carry the same liking for the business. This is where the advantage of having an engaging relation with customers comes into play. Many companies are not enough serious on this matter. They presume their relation with a customer […]

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  • Why Content Creation is Important in Marketing?

    Content writing is now an established industry in the marketing arena. Digital boom in communication industry is creating scores of channels for marketers to interact with customers. These developments have contributed to an enormous need for content for messaging and thus making it an industry. Voluminous increase in demand for content has fueled the need for more and more content creators. Creating content has, therefore, become an in-demand profession now. Content writing is a job which every […]

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  • Understanding Customer Needs and Wants

    The success of a business depends on having increasing numbers of satisfied customers and understanding customers needs and wants is, therefore, necessary. This is a view propagated by marketing gurus long time back, albeit, in different words. Peter Drucker an Austrian-born American management consultant contended that “purpose of a business is to create a satisfied customer.” Philip Kotler an American marketing author argued that “marketing is offering the right product at the right price; available to a customer […]

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  • 7 Characteristics of a Successful Brand

    Competition in most industries has now forced businesses to create their own identities and values to entice customers. The competition is so high that having a quality product or service is not enough to succeed in business. Strategic branding – i.e. marketing the uniqueness of a business – focusing on customer loving characteristics are now an equally important part of a brand’s success. We shall now look at 7 important characteristics of a successful brand: 1. Having […]

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