• Why Relationship Marketing is Important in 2016

    Relationship Marketing is one of the major changes enforced by digital mediums in the marketing industry. Marketing industry has been on a constant path of functional and strategic changes happening very frequently.  One of the main causes for these changes is the rapid technological advancements in this field. Besides this, an important factor which is driving the digital marketing industry to newer channels is the behaviour of the consumers towards brands. Marketing in digital medium opened up a window for brands to […]

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