• Consumer of the day

    Today consumer is the king of the market. There is no doubt on that. Any business venture big or small will not succeed and prosper unless this aspect is not factored in the overall strategy of business goals of the organisation. Terms like ‘Customer Management’ and ‘Customer Experience’ are important marketing expressions which are taken seriously nowadays. Market Dynamics If you study the dynamics of market today, while launching a new product be it in any segment,  some […]

    Read More