• Importance of Content Marketing

    Success of brands in marketing is measured by its widening reach to maximum consumers and here is where the importance of content marketing becomes a factor. One metric that determines the marketing success of a brand is its range and visibility amongst an audience – or in short, the “views” it can generate for the content that it publishes. These “views” are the clicks made by visitors who access these content. Therefore, views are considered an important factor of content marketing. […]

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  • Understanding Content Marketing

    Content Marketing is an excessively used term in marketing circles today.  Every marketer – specially those in the digital medium – are talking about use of Content Marketing. There is indeed a big hype of this term in the industry. And a huge amount of information on this topic is available in public domain and more and more is getting added to it everyday. Under these circumstance, unless, you have the flair to understand what “Content Marketing” really means […]

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  • Types of Content

    Content used by a brand to communicate to an audience plays a big role in effectively transferring the message it wants to convey. Out of the many factors that influence success of a content strategy – the type of content used for messaging is an important one. Marketers use different types of content to boost their connectivity with their audience in marketing. Let us look at some types of content used in content marketing today – 1. Blog Post Blog post […]

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  • Factors Effecting a Good Content Strategy

    Content marketing is one branch of marketing that helps a business to attain reliable website traffic and new leads. This is achieved through different content types like blog posts, eBooks, infographics, videos etc. These content help brands to connect with its target audience and obtain organic traffic from its niche market. Not only that, most of these are evergreen content which are effective for longer periods of time.  Thus it’s usability is spread over a period of […]

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  • What is Content Marketing?

    Changes in Marketing World Good old days – when a marketer could directly approach a customer to convince him to buy his products are over.  In today’s marketing world – customers have become knowledgeable and smart through research and analysis to find products which are good for them. Then it becomes the customers’ prerogative to contact the brand of his choice. This characteristic change in buying behavior of customers has made direct selling of products almost impossible […]

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  • Attributes of Content Marketing

    Marketers are aware that getting visitors perform desired actions is crucial to the success of any marketing initiative. Content published by brands should be crafted with this intent in mind. If this aspect is not followed while creating content, then you’re not doing your marketing efficiently. Creating and publishing valuable content to your targeted audience will make your brand popular and sought after. Monitoring this aspect can be done by asking the following questions while creating: 1. What is […]

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  • Content Marketing is Not Simple

    Many brands that are in the market today believe that content marketing is a process that is really simple. This perception has harmed these brands more than those which do not actively pursue content marketing. The root cause of this perception is that the claim that they do not have to invest money or resources for content marketing. They claim that their content marketing is doing good without money or too much resources  spent on them. These brands believe that just […]

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  • Why Good Content is Important in Content Marketing

    Content is the basic medium of communication Today, good content is an important part of a marketing initiative. This includes your website. Good content is what sets your website apart from others and for this you need to deliver the right message into the hearts and minds of your customers. Content is the basic medium of communication of a brand with its customers. Content cannot be substituted with any other mode of bonding that a brand can have with […]

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  • Building a Content Team

    Building a Content Marketing Team is one topic that is often overlooked for analysis in the content marketing field. We often get into minute detailing and scrutinizing of a marketing process, but tend not to attempt a study on the quality and experience of a person who is executing the said project. Attributes of an employee is considered as the concern of an employer only. We do not delve on – the type of professional should the […]

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  • Multi Channel Content Auditing

    Multi-channel auditing of content is a process which audits the same metrics that are considered for single channels.  The metrics for these audits include quality of writing, consistency, accuracy. currency, voice and tone of content. One of the primary issues an auditor should consider while auditing a multiple channel is to ensure that wherever a customer engages with a brand’s content on any channel that the  brand is marketing, the customer should feel that the message is coming from one –let me stress this– from […]

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  • Content Creation for Marketing

    Have you noticed that marketers, brand specialist, content creators and every other professional in online marketing give a lot of credence to subject matters like user experience, information architecture, content management systems, visual design, user research etc. Have you wondered why these professionals are busy dissecting and forming strategies on these topics? Ironically, while they take serious note on these topics,  they fail to focus on the topic central to all these processes and i.e. “content”. “Content is one of the most important […]

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  • Benefits of Content Analysis

    Content is today a critical factor in every marketing initiative and therefore content analysis is an important segment of content marketing. So, I presume there won’t be any second opinion on the view that content needs to be minutely taken care of while using it for marketing ventures. But, if you want to do so, you need to scrutinize it more closely. Any such close examination or study will require a bird’s eye view of all important […]

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