• Content Marketing is Not Simple

    Many brands that are in the market today believe that content marketing is a process that is really simple. This perception has harmed these brands more than those which do not actively pursue content marketing. The root cause of this perception is that the claim that they do not have to invest money or resources for content marketing. They claim that their content marketing is doing good without money or too much resources  spent on them. These brands believe that just […]

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  • Why Good Content is Important in Content Marketing

    Content is the basic medium of communication Today, good content is an important part of a marketing initiative. This includes your website. Good content is what sets your website apart from others and for this you need to deliver the right message into the hearts and minds of your customers. Content is the basic medium of communication of a brand with its customers. Content cannot be substituted with any other mode of bonding that a brand can have with […]

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  • Building a Content Team

    Building a Content Marketing Team is one topic that is often overlooked for analysis in the content marketing field. We often get into minute detailing and scrutinizing of a marketing process, but tend not to attempt a study on the quality and experience of a person who is executing the said project. Attributes of an employee is considered as the concern of an employer only. We do not delve on – the type of professional should the […]

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  • Multi Channel Content Auditing

    Multi-channel auditing of content is a process which audits the same metrics that are considered for single channels.  The metrics for these audits include quality of writing, consistency, accuracy. currency, voice and tone of content. One of the primary issues an auditor should consider while auditing a multiple channel is to ensure that wherever a customer engages with a brand’s content on any channel that the  brand is marketing, the customer should feel that the message is coming from one –let me stress this– from […]

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  • Content Creation for Marketing

    Have you noticed that marketers, brand specialist, content creators and every other professional in online marketing give a lot of credence to subject matters like user experience, information architecture, content management systems, visual design, user research etc. Have you wondered why these professionals are busy dissecting and forming strategies on these topics? Ironically, while they take serious note on these topics,  they fail to focus on the topic central to all these processes and i.e. “content”. “Content is one of the most important […]

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  • Benefits of Content Analysis

    Content is today a critical factor in every marketing initiative and therefore content analysis is an important segment of content marketing. So, I presume there won’t be any second opinion on the view that content needs to be minutely taken care of while using it for marketing ventures. But, if you want to do so, you need to scrutinize it more closely. Any such close examination or study will require a bird’s eye view of all important […]

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  • Planning a Content Project

    “Start with the end in mind”.                                                       Stephen R Covey This quote hits spot on the importance of planning of a Content Project. Now, a Content Project involves an exhaustive inventory process followed by an extensive audit process of your content set. Therefore, Content Projects are always time and resource consuming processes. Content Projects require a […]

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  • Why do we need a Content Inventory?

    Before, getting on with the topic why do we need a Content Inventory, let me ask you a couple of questions about content that you presently have on your website. Do you know the types of content you have created for your website so far? Do you know how many web pages your website has? Do you know which of your webpages are relevant today, which are outdated and which needs an updation?   If your answer is “no” to any […]

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  • Managing a Content Project

    A Content Project normally consist of a content inventory and a content audit. Planning and managing a Content Project becomes a complex task if the website is huge. Now, to make the task of executing a complex Content Project more simpler and manageable there should be clarity of vision and goals of the project. There should not exist any ambiguity on this aspect among the stakeholders of the project. Clear instructions should be given to each stakeholder after discussing the entire project […]

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  • Content Inventory and Content Audit

    Importance of Content in Marketing Content is now a defining factor of every marketing strategy. Understandably so, because content is the medium through which a marketer attracts an audience to his brand. Content is therefore a critical component of all marketing initiatives. There is no wonder for this situation because today we have an explosion of information on any topic over every medium and in which the internet leads the way. Content therefore needs to be nurtured for effectiveness and […]

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  • Facebook’s new feature ‘Facebook Reactions’

    Facebook has finally released its feature ‘Facebook Reactions’ to users worldwide. Facebook Reactions are a set of different emoji’s that pop up when a user hovers over the popular ‘Like’ button of Facebook. By choosing one of the emoji a user can define his emotions about a particular post without confining to a mere ‘Like’ as it was earlier.  Facebook had been testing this feature with limited users since about a year or so. Facebook reaction displays a range of options for a user […]

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  • Facebook to open “Instant Articles” to All Publishers

    Facebook is foisting another interactive experience for its users through its new feature “Instant Articles”. Facebook had earlier released this feature only to a few institutional publishers like Buzzfeed, National Geographic and New York Times. According to Mr. Josh Roberts, Product Manager of Facebook, the announcement of making this feature available to every publisher is expected to be made during Facebook’s “F8 Conference” in San Francisco on April 12, 2016. Facebook is expected to announce the availability of […]

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