• Ways to boost conversions

    The cost of driving more traffic to a website is not only challenging but a costlier process. It is one of the traditional ways of increasing online business. There is one other way to boost your business – which is by improving the conversion rate of your marketing processes and turning your current traffic to paying customers. The growth in business is achieved by experimenting websites and leveraging that data to improve conversions by making it more […]

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  • Eat well stay healthy

    The problem is we are not eating food anymore; we are eating food-like products. – Dr. Alejandr Junger Those who have no time for healthy eating will sooner or later have to find time for illness. – Edward Stanley The role that food plays in keeping us healthy has always been undermined whenever we discuss health. This is because prevention of disease as the better option has not got rooted in our mindset against medication. We have now come […]

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  • Improving the quality of leads

    There was a time when the number of leads generated in a marketing campaign would decide the success of a project. Incidentally, these were times when digital marketing had not come to the forefront in marketing. Today, the quality of leads generated in a campaign defines its success. The quality of leads obtained is considered more important than the number of leads acquired in a marketing campaign. What do you mean by the quality of a lead? […]

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  • Watching TV for long hours is an unhealthy habit

    Watching TV is normally a thing we indulge during our free time. The amount of free time we get daily is limited. When you subtract the time spent working, commuting, eating, sleeping, and doing housework, chances are you are left with very little time – maybe an hour or two of free time each day. If you are using all of your free time and beyond for watching the idiot box then you are certainly getting addicted to […]

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  • Web user tracking

    You must have seen the message displayed below as you log on to many websites these days. These websites use technology to track visitors and learn about their web behavior. The purpose of the message ( e.g. given below) is to seek your permission to allow them to track you. Initially, they never used to seek any compliance from visitors, but GDPR (the General Data Protection Regulation) of EU which got enforced from 25 May 2018 has […]

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  • Why you should wake up early morning?

    You have heard this umpteen times from your childhood that waking up early in the morning gives you a lot of benefits. If you wake up daily, preferably before sunrise, you are bound to gain value from the habit. If you have followed the lives of many great men who have lived in the past or now had this habit in life. Your mind must have got worked up positively as you read the title of this […]

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  • Pursue a Hobby

    We refrain from pursuing hobbies which otherwise we love to do thinking they are for people who have lots of time to spare. This is a misunderstanding we have about hobbies. Having a hobby is worth the time you spend on it. Hobbies give you emotional, mental and physical benefits by pursuing them. Hobbies give you the opportunity to take breaks from your regular work. One cannot work continuously for long periods of time without taking time-outs […]

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  • Some Facts About Procrastination

    Today, I decided to write a post on procrastination because it had played a prominent role in keeping me rooted to a place for a long period of time. The adverse effects of that period are still lingering in my life. Precious amounts of time get lost on every occasion you procrastinate. So, before getting into the discussion of our topic, I decided to find a couple of quotes on time which I am jotting here. “Yesterday […]

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  • Marketing Mistakes You Should Avoid

    “IF YOU DON’T KNOW WHERE YOU MAKE YOUR MISTAKES, THAT’S YOUR WORST MISTAKE: NOT KNOWING WHERE YOUR MISTAKES ARE AT.” MEEK MILL Marketing is the lifeline of any business. So mistakes that happen in a marketing process are important as they would affect every other part of the business. If you have been in the marketing business for some time, then its more than likely that you have already made a few errors in the process. You […]

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  • Benefits of Keeping a Journal

    If I tell you that keeping a journal would improve the quality of your life – would you do it? I feel – most of you will brush aside the suggestion as you do for many other things in life. Whether you do it or not – I am jotting down the positive impacts of journaling in this post. This is for the benefit of those who may consider taking my suggestion seriously. Journaling is writing down […]

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  • Customer Engagement

    Customers are the lifeline of a business. A business can flourish only if it’s customers are happy with its product and have a good relation with them. Often customers may like the product of a brand but may not carry the same liking for the business. This is where the advantage of having an engaging relation with customers comes into play. Many companies are not enough serious on this matter. They presume their relation with a customer […]

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  • Why it is important to have a reading habit?

    The habit of reading is a virtue worth having if you wish to expand your knowledge beyond your academic qualifications. I believe knowledge is more valuable than any kind of material wealth you possess. More so, because you need knowledge and mastery to earn this material wealth and keep it safe. Knowledge is, therefore, worthier than material wealth. If you look at the life of all great men who have traversed this world – you will find […]

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