• Personalization – Future of marketing

    Personalization is expected to play a very big role in marketing in the future. It will alter the way marketing is carried through content, products, emails – etc. which will be created in consonance with the taste and character of individual customers. Before you wonder on the “how” part, let me tell you that technology has already started to make this a reality. This will be an in-thing of marketing as 96% of marketers today believe that […]

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  • Meditation

    “The thing about meditation is you become more and more YOU.” – David Lynch Meditation is an act of simply focusing your mind on complete awareness. During meditation, you can focus your mind upon a sound, a prayer an object or your breath or anything that will help you from getting distracted. Simple as it may sound meditation is not an easy task to start with and develop into a habit. Meditation done properly even for short […]

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  • Value of criticism

    We often take criticism with a pinch of salt when it is directed at us. In spite of such disliking firsthand experience about it, we often criticize others without thinking the other person will have the same effect. Hence criticism is there to stay. You can call it a kind of compulsive opinion pronounced to make the sting milder. Everyone has their own personal tastes and have the liberty to express it. It is difficult to get […]

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  • Lead Generation

    The marketing process which gets prospects interested in a product of a brand is called “lead generation“. The said activity aims to accumulate contacts of prospects who show interest in a product or service of the brand and it helps marketers to target their pitches to more qualified leads and improve sales and business. Lead generation became inevitable as customers became more and more intelligent and knowledgeable, thanks to easy access to information available online. Today, most […]

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  • Ways to boost conversions

    The cost of driving more traffic to a website is not only challenging but a costlier process. It is one of the traditional ways of increasing online business. There is one other way to boost your business – which is by improving the conversion rate of your marketing processes and turning your current traffic to paying customers. The growth in business is achieved by experimenting websites and leveraging that data to improve conversions by making it more […]

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  • Eat well stay healthy

    The problem is we are not eating food anymore; we are eating food-like products. – Dr. Alejandr Junger Those who have no time for healthy eating will sooner or later have to find time for illness. – Edward Stanley The role that food plays in keeping us healthy has always been undermined whenever we discuss health. This is because prevention of disease as the better option has not got rooted in our mindset against medication. We have now come […]

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  • Improving the quality of leads

    There was a time when the number of leads generated in a marketing campaign would decide the success of a project. Incidentally, these were times when digital marketing had not come to the forefront in marketing. Today, the quality of leads generated in a campaign defines its success. The quality of leads obtained is considered more important than the number of leads acquired in a marketing campaign. What do you mean by the quality of a lead? […]

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  • Watching TV for long hours is an unhealthy habit

    Watching TV is normally a thing we indulge during our free time. The amount of free time we get daily is limited. When you subtract the time spent working, commuting, eating, sleeping, and doing housework, chances are you are left with very little time – maybe an hour or two of free time each day. If you are using all of your free time and beyond for watching the idiot box then you are certainly getting addicted to […]

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  • Web user tracking

    You must have seen the message displayed below as you log on to many websites these days. These websites use technology to track visitors and learn about their web behavior. The purpose of the message ( e.g. given below) is to seek your permission to allow them to track you. Initially, they never used to seek any compliance from visitors, but GDPR (the General Data Protection Regulation) of EU which got enforced from 25 May 2018 has […]

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  • Why you should wake up early morning?

    You have heard this umpteen times from your childhood that waking up early in the morning gives you a lot of benefits. If you wake up daily, preferably before sunrise, you are bound to gain value from the habit. If you have followed the lives of many great men who have lived in the past or now had this habit in life. Your mind must have got worked up positively as you read the title of this […]

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  • Pursue a Hobby

    We refrain from pursuing hobbies which otherwise we love to do thinking they are for people who have lots of time to spare. This is a misunderstanding we have about hobbies. Having a hobby is worth the time you spend on it. Hobbies give you emotional, mental and physical benefits by pursuing them. Hobbies give you the opportunity to take breaks from your regular work. One cannot work continuously for long periods of time without taking time-outs […]

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  • Some Facts About Procrastination

    Today, I decided to write a post on procrastination because it had played a prominent role in keeping me rooted to a place for a long period of time. The adverse effects of that period are still lingering in my life. Precious amounts of time get lost on every occasion you procrastinate. So, before getting into the discussion of our topic, I decided to find a couple of quotes on time which I am jotting here. “Yesterday […]

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