• Why Content Creation is Important in Marketing?

    Content writing is now an established industry in the marketing arena. Digital boom in communication industry is creating scores of channels for marketers to interact with customers. These developments have contributed to an enormous need for content for messaging and thus making it an industry. Voluminous increase in demand for content has fueled the need for more and more content creators. Creating content has, therefore, become an in-demand profession now. Content writing is a job which every […]

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  • Why do I want to Write on Spirituality?

    I have decided to start a separate section called “Seeking Self” in this blog. This is not to bombard this blog with a lot of spiritual stuff. Instead, I intend to put posts on various aspects of becoming a better human being. Of course, this will have posts related to spirituality also. I believe that to achieve success in any field – first you need to be a good disciplined human being. It is being eons since […]

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  • Understanding Customer Needs and Wants

    The success of a business depends on having increasing numbers of satisfied customers and understanding customers needs and wants is, therefore, necessary. This is a view propagated by marketing gurus long time back, albeit, in different words. Peter Drucker an Austrian-born American management consultant contended that “purpose of a business is to create a satisfied customer.” Philip Kotler an American marketing author argued that “marketing is offering the right product at the right price; available to a customer […]

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  • 7 Characteristics of a Successful Brand

    Competition in most industries has now forced businesses to create their own identities and values to entice customers. The competition is so high that having a quality product or service is not enough to succeed in business. Strategic branding – i.e. marketing the uniqueness of a business – focusing on customer loving characteristics are now an equally important part of a brand’s success. We shall now look at 7 important characteristics of a successful brand: 1. Having […]

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  • Why do people love brands?

    Why do some people go gaga over some brands? What makes them vociferously support their favorite brands even when you point out the negative attributes of such brands to them? How can a brand form such fiercely loyal customers? These are important questions many brands would like to get answers on. Let us try and understand some factors which make brands at such a high pedestal. Characteristics of a Brand The key to any relationship between a […]

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  • Making of a Brand Image

    A brand is not just a logo or a symbol attached to a product. A brand is considered a consumer’s feeling about a company or what it sells. Brands leave a mark on the minds and hearts of consumers. They create a specific sense of meaning and feeling with consumers and they get attached to them. The image of a brand plays a significant role in building a brand. In fact, this image represents the reputation and […]

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  • 5 Ways to Boost Customer Loyalty

    Creating an emotional attachment with customers is not an option that can be left out for any brand. The success of a business principally depends on its ability to attain more customers. This has always been the essence of the concept of marketing. But, there is a slight shift in this idiom now – the success of a business is now considered to principally dependent on its ability to retain its existing customers. In this era of […]

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  • Importance of Positive Brand Image

    Every industry is facing a wide range of challenges today. Digital era of marketing tied with acute competition across all industries has put many of those challenges both time-wise and effort-wise for all businesses. Challenges for Brands Companies are finding it hard to succeed over their competitors bolstering solely on price or product. They are now compelled to create a positive outlook – a positive image by providing good customer experiences. A brand has to understand that […]

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  • Branding

    A brand is typically a name or a logo associated with products or services of a business. Branding is the process of promoting a brand. “Branding” is not a new term to marketers. This term has existed ever since the process called marketing came into existence. Marketing is today an essential element for the success of a business. Every business does not opt to brand – particularly localized businesses as they have limitations in their reach to […]

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  • “Presentation” of Content

    Attracting the attention of a viewer is the primary task of every content created in marketing. There is a direct link between “attraction” that a content displays with the way it is presented to the audience. Definition of Content The Business Dictionary beautifully defines the term “content” which stresses on the importance of presenting content. It says that, content is the text matter of a document of any form which is the essence of both information and communication. Content is in fact defined as the […]

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  • Using Facebook to Promote Online Courses

    Facebook is one of the best platforms to promote online courses as it allows you to have one to one engagement with your audience. This allows you to conduct interesting discussions with them and share information and links on topics related to your course. Facebook is ideal for hosting giveaways and other special events, finding influencers, and gaining insight into your audience. In order to do Facebook marketing of online courses you need to set up their Facebook business pages. You also need to demarcate a […]

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  • Importance of Testimonials in Marketing

    One may wonder why only one third businesses in the market seek testimonials from customers even though they play a vital role in the purchasing process of their products. A study has shown that 20 to 50% decisions made by customers to buy a product are based on testimonials on them from other customers. Therefore, a major focus of any business should be seeking testimonials from customers. There is now a realization among marketers that social proof […]

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