• Using Facebook to Promote Online Courses

    Facebook is one of the best platforms to promote online courses as it allows you to have one to one engagement with your audience. This allows you to conduct interesting discussions with them and share information and links on topics related to your course. Facebook is ideal for hosting giveaways and other special events, finding influencers, and gaining insight into your audience. In order to do Facebook marketing of online courses you need to set up their Facebook business pages. You also need to demarcate a […]

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  • Importance of Testimonials in Marketing

    One may wonder why only one third businesses in the market seek testimonials from customers even though they play a vital role in the purchasing process of their products. A study has shown that 20 to 50% decisions made by customers to buy a product are based on testimonials on them from other customers. Therefore, a major focus of any business should be seeking testimonials from customers. There is now a realization among marketers that social proof […]

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  • Why Content Marketing?

    Presenting the right product information before a customer at the appropriate moment is seen to be very effective in convincing customers about a product than a direct sales talk. Studies have shown that potential clients find content published by a brand about a company and its products to be extremely helpful in deciding their course of action on purchase. The value of this information delivered through content marketing can make them decide and convince on their purchase […]

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  • Changing Stages – Awareness to Research

    Awareness stage is the point at which a buyer recognizes that he needs something. Most customers may realize an existing need for a particular product even before they are aware of the product. Content Marketing help brands to infuse awareness towards need for products in its range among its audience. In fact, companies do a lot of marketing research and spend a good portion of their marketing budgets to attract attention of customers at this stage. Most  promotions that a […]

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  • Awareness stage of a Customer Buying Cycle

    The awareness stage of a customer cycle starts the moment a buyer realizes the existence of a potential problem or opportunity for himself. This realization leads the customer on to next stage – which is to do a thorough research on the topic. But, here in this article we shall be discussing only about the awareness stage of a customer life cycle. The “awareness” stage of a customer is also called the “discovery” stage of a customer life […]

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  • Customer Journey

    The customer navigates through different phases in a buying cycle while procuring his product. In earlier days, the phases of a customer buying cycle went through different mediums of communication. However, these days’ marketers can assign these mediums on digital platforms and consumers can navigate through each of these phases online. In fact, most consumers perform at least one of the act in its buying cycle online. In the changing scenarios of marketing one can find that […]

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  • Knowing the customer buying cycle

    In order to understand the importance of Content Marketing – you will have to understand the customer buying cycle of a product. Let us see what a customer buying cycle of a product is? A customer buying cycle is a patterned process that consumers go through prior to buying a product. This process is also called a marketing cycle or a sales cycle. Both B2C and B2B businesses go through this process but have variations in its […]

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  • Why Content Marketing Seem Difficult?

    Many marketers – which includes experienced one’s – believe that having a live blog, publishing newsletters, updating Facebook page and similar actions are more than enough to achieve success in content marketing. At times, blog posts may not get much traffic or conversions. Email newsletters may not be opened. Customers may totally ignore social media. Mostly the results obtained from these actions are not according to expectations set out by them at the planning stages of their […]

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  • Importance of Quality Content

    Content is considered to be good only if the person genuinely wants to read it and makes an effort to do so. Perceptionally, this process may look very simple but it is definitely not so. Real quality of content does not end there. One step ahead, a content published is considered great if people are willing to pay to read it. You can thus see the value addition happening in content creation. The point is – if […]

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  • Promotion of Content

    The best way to ensure success of content in marketing is to create great content that is sought by your customers. But that itself does not guarantee success in content marketing. There is one more important step that is essential for the success of content – and that is “Promotion”. It is seen that promoting content created for marketing is something where most companies fail. Most of them feel that if the content is good just putting them […]

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  • Rejigging Content

    What does rejig really mean? Rejig or rejigging means to rearrange, alter, or manipulate something. This word has an intrinsic meaning attached to it which is doing this alteration or manipulation in a slightly unscrupulous way. This explanation perfectly fits to our topic of content marketing. So, rejigging of content plan after reasonable a interval is important component of a content strategy. Suppose a brand has been selling its products in the market and using content marketing as […]

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  • Importance of “Persona Research”

    “Persona Research” of the customers of a brand is an important task in marketing that many brands take lightly. This research is crucial to understand the target audience of a brand. Creating the ideal customer profile of a brand is an important factor of every marketing plan. This is all the more important in today’s highly competitive world of marketing with cut throat competition running so high between brands. It is therefore essential for a brand to do a thorough research of […]

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